Our Performance Technology
Our AIROTEC® and Puretec cool™ technology on performance cotton-based fabrics represents years of collaboration, diligent innovation, new technology and most importantly, a sustainable and high-performing alternative to the standard while staying true to our legacy of timeless, classic styles.
AIROTEC® is water repellent/stain resistant on face of the fabric, moisture management on the inside. It is now with antiviral/antimicrobial and odor-control which keeps you feeling fresh. AIROTEC® works hard, so you don't have to.
Puretec cool™ silver-ion and copper based technology kills virus/bacteria on textiles. Moisture management wicks moisture away from your skin while odor control keeps you feeling fresh.